What is Advertising? Advertising is any paid form of non-personal presentation and promotion of ideas, goods, and services by the identified sponsor. The primary purpose of advertising is to inform,…
What is Strategic Planning? Strategic Planning is a systematic process of predicting the long term goals of an organisation and identifying the best approach for achieving it. Preparing effective marketing…
What is Securities Market? Securities market help in transfer of resources from those with idle resources to others who have a productive need for them. To state formally, securities markets…
What is Project Management? A project can be defined as a series of complex connected activities with a common purpose. It should be unique having one goal and should be…
What is Internet Marketing? Internet marketing refers to marketing that occurs only online. In other words, marketing efforts that businesses do solely over the Internet. Internet marketing involves several methods…
What is Holistic Marketing? A holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Holistic marketing…
What is Global Market? The firms do not generally move out of domestic market especially if the local market is booming. The managers remain comfortable in opportunities and challenges in…
What is Services Marketing? Services marketing essentially deals with the products, which are intangible in nature. Services are created through a direct interaction between the service provider and the customers.…
Marketing and Customer Value Customer Value is the sum total of benefit that customers will accrue from a service or product in relation to its cost. The Customer Value Proposition…
What is Marketing Research? Marketing Research is the systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services. Market Research studies a target…