Internet Marketing Internet marketing refers to marketing that occurs only online. In other words, marketing efforts that businesses do solely over the Internet. Internet marketing involves several methods to drive…
What is Holistic Marketing? A holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Holistic marketing…
What is Global Market? The firms do not generally move out of domestic market especially if the local market is booming. The managers remain comfortable in opportunities and challenges in…
What is Services Marketing? Services marketing essentially deals with the products, which are intangible in nature. Services are created through a direct interaction between the service provider and the customers.…
Marketing and Customer Value Customer Value is the sum total of benefit that customers will accrue from a service or product in relation to its cost. The Customer Value Proposition…
What is Marketing Research? Marketing Research is the systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services. Market Research studies a target…
What is Consumer Behavior? Consumer Behaviour is also known as buyer behavior. It is defined as how customer search for, purchase, use, evaluate and disposed of purchased products and services.…
What is Product Life Cycle? The concept of product life cycle creates distinct stages in product performance in market place as introduction, growth, maturity, saturation and decline phase.The idea of…
What is Market Segmentation? Market segmentation means how the organisation divides customer into the smaller group which is relatively similar and identifiable. The main purpose of the marketing segmentation is…
What is Marketing information system? The Marketing Information System refers to the systematic compilation, review, interpretation, storage and distribution of market information to marketers on a daily and continuous basis,…