Consumer Behaviour and Marketing Strategy Consumer behavior is a crucial factor in shaping marketing strategies. By understanding how consumers think, feel, and make purchasing decisions, businesses can create more effective…
What is Advertising? Advertising is any paid form of non-personal presentation and promotion of ideas, goods, and services by the identified sponsor. The primary purpose of advertising is to inform,…
What is Strategic Planning? Strategic Planning is a systematic process of predicting the long term goals of an organisation and identifying the best approach for achieving it. Preparing effective marketing…
What is Risk Management? A sound risk management system is integral to an efficient clearing and settlement system. The system must ensure that brokers / trading member’s obligations are commensurate…
What is Securities Market? Securities market help in transfer of resources from those with idle resources to others who have a productive need for them. To state formally, securities markets…
What is Project Management? A project can be defined as a series of complex connected activities with a common purpose. It should be unique having one goal and should be…
Schools of Management Thought The study of management has evolved over the years, leading to the development of various schools of management thought. These schools of thought represent different approaches…
What is Internet Marketing? Internet marketing refers to marketing that occurs only online. In other words, marketing efforts that businesses do solely over the Internet. Internet marketing involves several methods…
What is Holistic Marketing? A holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Holistic marketing…
What is Global Market? The firms do not generally move out of domestic market especially if the local market is booming. The managers remain comfortable in opportunities and challenges in…