Marketing Information System (MIS): Marketing Environment, Component of, Forecasting and Demand Management, Concept for Demand Measurement

What is Marketing information system? The Marketing Information System refers to the systematic compilation, review, interpretation, storage and distribution of market information to marketers on a daily and continuous basis,…

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New Product Development (Npd) : Definitions, Significance, Proces, Consumer Adoption Process

What is New Product Development (NPD)? By new product we mean original products, product improvements, product modification and new brands that the firm develops through its own research and development…

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